There are many different ways to get traffic to your blog posts. But some methods work better than others. If you want people to see what you have written on your blog, there are some things that will help make this happen more often.
One of the most important considerations is how interesting your blog content is for readers who come across it organically on social media or through search engines like Google and Bing. It’s true that paid advertising can generate a lot of views of your blog, but these days, organic sources of traffic are where the majority of new visitors to your blog come from – and without them, you’re missing out on an opportunity to build relationships with people who share similar interests as yours.
If your goal is to have people read, share, and link to your blog posts, these following points will help you along the way.
Write a blog post about something that has mass appeal
One of the best tips I can give for writing a blog post that will get massive traffic is to write about something that has mass appeal. You want to create content that appeals to your readers!
The goal is to write about something that people are interested in.
It’s highly important not to stray too far from what you know if you want the article to be successful, but it’s also good to branch out occasionally and try new things.
Some topics might seem like they would be popular before you even start writing, but you need to make sure there is still depth and value within the content or else no one will read it. Many bloggers have been discouraged from writing about a popular topic because they think their writing won’t live up to the standards of other articles on that subject.
Shedding some light on a more obscure idea might help your audience learn something new and valuable!
When you write an article about something that has mass appeal, it can open doors to bigger audiences and opportunities for your blog. It’s also important not to speak only to the lowest common denominator by dumbing down your language or using words people don’t understand. You want to engage them and make sure they know you’re trying, so try avoiding superlatives like “best” and “fastest” unless you have truly done the research yourself.
Create blog titles with keywords people might search for on Google
One major concern is how to create titles with great keywords that people might search on Google, for example, “10 ways to stop social media addiction.”
You can use tools like Google Adwords or Hubspot’s SEO Toolkit.
Some interesting title ideas are interesting links that are appealing to the target audience.
The keyword “social media addiction” is just one example of a keyword that you can integrate into your blog post title.
You can study ads in Google and see which ones use keywords well or you can find what the most searched topics on Google are and you can write a blog post about it to get people’s attention.
Keep your blog posts fairly long
But those days are long gone if you’re trying to build links and gain social shares today.
For one thing, content marketing has become more competitive. Google has bolstered its algorithm to reward sites that publish high-quality content and punish those who publish low-quality content on a regular basis.
But more importantly, Google no longer gives top rankings on page 1 of the search results just on keywords alone. To rank above your competition now, you’ve got to give people what they want: valuable insights and information that they can use (and share).
This means publishing in-depth blog posts that are at least 1,000 words long.
Google has always ranked pages higher if they included images with alt tags and descriptions. But with Google’s most recent update, the company now shows images in the search results with an expanded snippet for all queries, not just image searches.
So even if you don’t publish an image or embed it on your website, Google probably will anyway. This is good news for digital marketers who want to get their content discovered by more people because more people will see it on social media feeds—not just organic visitors to their websites.
And there’s one more thing…
The word count that Google actually considers when ranking your content is closer to 2,000 words.
Be an authority on your subject
People want to know that you’re an authority on your subject. You can show them this through your writing style, your word choice, and the way that you present information to them. Do research before you start writing about something so you can provide accurate facts and statistics. Get feedback on what you’ve written by reading it aloud or to someone else who can give valuable feedback before publishing it. Even if you are not an authority, there are always people who can benefit from your sharing of information.
Don’t be afraid to ask for help because there is always someone out there that knows more than you do on any given subject.
Provide valuable insight that readers can use to solve their problems
The kinds of topics that are popular on blogs vary, but it helps to have content that solves readers’ problems. For example, if you’re starting a blog about business, the articles might include tips for running a successful company, events in your region of interest, or financial news affecting businesses.
If you’re starting a blog about fashion, the articles might focus on styles for different seasons or how to get dressed up for an event.
Don’t just talk about problems – offer solutions!
If you’re writing an article that is about a problem, don’t just state the problem. Include ways for readers to avoid similar problems in the future or at least know they are not alone if they are dealing with these issues.
For example, if you are writing an article about how getting older can affect relationships, include tips on how people of all ages can maintain healthy friendships and romantic relationships throughout their lives. To keep things interesting, try to find unique approaches or angles when offering up solutions.
Don’t be afraid to put down an opinion or two in order to engage the reader
Readers will appreciate you taking the time to share your point of view, and they may agree with you or debate you in the comments below. blog readers are looking for opinions, not just “top 10” lists of things that are popular in SEO right now. And if they don’t like your opinion, they’ll let you know!
So tell readers what you think, but back it up with evidence. Sharing your perspective is one thing, but expecting readers to respect it without proof is another. You can cite studies or other data that back up your claims to give them credibility.
If you are writing about something controversial, it is best not to change your mind halfway through the article because the reader will not take you seriously
If you are writing about something controversial, it is best not to change your mind halfway through the article because the reader will not take you seriously. Remember that when writing controversial articles, it is best not to change your mind in the middle of the article because readers may think that you don’t actually believe in the subject.
Statistics can be useful in your articles, but you need to choose them carefully. The words “study” or “research done by” are both attention-getting and give credibility to your claims, so use them if they apply. If not, consider using other ways to back up your claims directly. Just beware of making things up because readers will call you out on it if they think something doesn’t sound right.
Be sure that the information is timely – at least within the last five years! Make sure that you’re clear about what category or groups were studied and where the study took place (US, UK, etc.)
As a digital marketer, you have to be able to create content that is both valuable and engaging. It’s also important for your blog posts to offer insight into different topics so readers can find solutions to their problems on your website. Remember not to change your opinion in the middle of an article because it will make you look like someone who doesn’t believe what they are saying or know how to present information. If writing controversial articles is difficult for you, try reading them aloud or asking other people if they sound convincing enough before publishing them online!
Please share this post or comment below. Feedback is always appreciated.