There are so many ways to increase traffic online, but the steps you take depend on your business and what it offers. For beginners of digital marketing in any industry that has a website, read this article for five specific strategies to help get more people looking at your site!
Search Engine Optimization is all about getting your site to rank well on search engines like Google when they do searches around keywords related or unrelated to yours. It’s one way you can ensure your company will come up first during those types of inquiries as long as there aren’t too many competitors bidding against you within certain sectors (ie: if everyone who does window replacements bids under “Window Replacement Services/Los Angeles County” then no one will get any hits).
Social media is about utilizing multiple platforms, like Twitter, Facebook, and Instagram to promote your website and what you do, etc. It’s a growing trend with older generations of people who are just now getting online, as well as the most sought after demographics in digital marketing: Millenials & Generation Z. There are many types of posts that can be made for each network depending on how active you want to be (ie: ask for opinions/response from followers; post photos on your company doing fun activities; share industry-related content/articles) but use caution when doing so! People don’t always want companies asking them questions too often unless there is a strong connection between the consumer and brand. There is a fine line between over-sharing information too soon (remember: you want to attract your target audience, not annoy or bore them!)
This strategy for getting traffic includes things like running ads on cable TV, radio stations, and newspaper print magazines that are offered by these media outlets to businesses. You can also invest in billboards if you live near busy streets with traffic flow. The goal of traditional marketing (aside from getting your business name out there) is to get people interested enough in what you have going on to call and/or go to your website for more information. That’s why it’s important that when people do find out about what you offer, to continue to do the outreach through the online engagement strategies mentioned above. It’s not enough to be noticed, you have to keep people coming back for more!
Blogging is a traffic strategy that is relatively simple and low cost if you already have a website with content on it. You can create a blog site that is specific to what your company offers or just generally topical in nature (ie: personal finance). There are many sites out there where you can also find blogs from others writing similar topics to guest posts, which will help expand your reach as well as get more eyes looking at what you offer in terms of industry knowledge. Just remember, don’t make it all about yourself: these posts should be informative pieces that offer something other people will want to read and share with others in their networks. For a comprehensive step-by-step guide to creating a successful blog, check out The Blogger’s Roadmap.
This traffic strategy may seem repetitive, but I wanted to remind everyone that social media is not only about promoting your business through posts alone but also having a presence on these platforms. This means that you should be actively engaged in having conversations online as much as possible (especially on sites like Facebook & Twitter where you can have comments/discussions going back and forth among users). You’ll be surprised how many times people will take note of what you say during those discussions and go looking for more information regarding whatever point it was made (ie: if the company offers window replacement services, someone might come across the post while searching for the best window replacement company in Los Angeles).
In summary, When it comes to digital marketing, there are many different traffic strategies that can be used. The most important thing is finding the strategy that will work best for your business and target audience because not all people think the same way or have the same preferences when they consume information online. For example, some people may prefer viewing videos while others want more text content so they can take their time reading through what you offer in detail before making a decision about whether or not to buy from you. It’s also important to consider how often someone would like updates from your company (ie: daily alerts vs monthly) as well as if they need any personalization with regards to their specific wants/needs at this stage of the buying process (ie: digital products).
I’m sure you can see how important it is to have a good online presence for your company. People like to do their research before spending money and that means the information they find online (where there are more reviews from other customers) may be the single most important factor of conversion for you.
All it takes is a little effort on your part to keep up with the latest trends and practices for optimizing your website so that people will take note of what you offer and be interested in learning more about ways they can get involved: this means getting creative, building relationships online through social media or guest blogging, and using a wide variety of digital marketing strategies to keep your brand in front of potential customers as much as possible.
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